Home of your new neighborhood Vietnamese rice noodle soup café
The founders of Pholicious have a long history in the Phở business, dating back to 1965, when the family business was first established in the South Vietnam city of Saigon.
Today, we are proud to bring this culinary delight to your community as a healthy, delicious alternative to regular fast food fare.
Imagine enjoying a hot, steamy bowl of Phở in just 5 minutes!
Select from a choice or beef, chicken, or vegetarian broth to serve over your fresh-made rice noodles. Choose from lean beef, chicken (white or dark meat), seafood mix, or our unique vegetarian medley. Complete your bowl to your taste with a variety of fresh herbs, vegetables, and tasty sauces for a unique culinary experience.
And don’t forget your friends and family, with our convenient "Phở-To-Go©" packs. With easy to follow instructions, preparing Phở is quick and easy at home, office, or dorm room. And to complement your bowl of Phở with an order of our Fresh Spring Rolls, handmade daily.
WHAT IS PHỞ?
Phở is a savory Vietnamese rice noodle soup acclaimed for its flavorful broth and nutritious, healthy ingredients.
While phở is a consummate Vietnamese dish, its evolution includes influences from Chinese and French (Western) cultures. The rice noodles (bánh phở) originated in China, while the incorporation of beef (and other meats) accommodated Vietnamese’s taste for French and Western flavors.
The blend of seasoning, spices and other ingredients used in the broth and dish itself are uniquely Vietnamese. It is the consummate Vietnamese “comfort” food.
FOUNDATIONS OF PHỞ
Making excellent phở require two key ingredients— fresh rice noodles (bánh phở) and a savory soup stock.
Our rice noodles are made fresh from the finest white rice available, and mass-produced to our strict specifications based on our traditional family recipe.
The rich, vibrant broth is produced after long hours of simmering in pot of stock, flavored by our unique blend of Asian spices. This process follows a family recipe passed down from parent to child for many generations. Recently, we took this recipe and enhanced it for large-scale production.
We didn’t stop there, refining it further to reduce fat content, but retain the distinct flavors and aromas unique to Vietnamese Phở. This effort was so successful that it has been adopted for use in upscale restaurants, hospitals, and other institutional dining facilities, serving Vietnamese and Asian-style dishes.
Traditionally, phở is a breakfast dish. Today, it has evolved as a dish that can be eaten anytime of the day or night. It’s perfect for a quick lunch, afternoon snack, light evening meal, bed-time snack, or even as “pick-me-up” meal after a night out on the town.
Assembling a bowl is quite easy. The noodles are placed in a bowl and topped with your choice of beef, chicken, seafood, or our unique meatless, vegetarian-tofu medley. Steaming savory phở is then added. Thinly sliced onions are added and adorned with scallions and cilantro. The phở is served to you generous amounts of bean sprouts, lime wedges, basil, and sliced chilies. Add a dash of nước mắm (Vietnamese fish sauce) or a generous dollop of Hoisin sauce to tantalize your taste buds, if you dare.
When you get your bowl of steaming phở, take a moment to savor the fragrant bouquet of cinnamon, cardamom, star anise and other exotic essences emanating from the soup. Before adding accoutrements, sip that flavorful broth and immerse your palate in a myriad of delicate, yet complex tastes.
You have just experienced an authentic Vietnamese phở from Pholicious.